FOOTBALL'S COMING HOME represents at international football events the dream of all participants and fans to carry home the cup. By using the slogan FOOTBALL'S COMING HOME we subsume those national feelings as well as longings and transfer it into a commercial brand. Because of that the national-based merchandising of a country gets a name and an identity.
For this particular reason we have extensively protected the brand FOOTBALL'S COMING HOME as word- and designmark in Germany and Europe (see menu item: “Protection”). The special effect of the brand is stressed out by the fact that the slogan has been established in the people’s minds for ages and has already reached a certain publicity as well as cultstatus. The trademark FOOTBALL'S COMING HOME can be used on the international level but also on the national level or in short during each and every football event. FOOTBALL'S COMING HOME is always present and up-to-date for each championship and especially decorates the winner, because he has brought the cup home – no matter from where it comes - into his country, into his club. Of course, this meaning can be transfered to further countries respectively their clubs,without any problems. Thus, the trademark always reminds of the championship achievement and documents and even transfers the victory. With regard to this background the trademark is an excellent advertising medium (see menu item: “Image-based advertising medium”) for the respective licensee. His products will always be associated with "success" and "benefit".
Especially, the high recognition value and effect of the logo, the easy memorability of the slogan as well as the ideal possibilities for the football marketing area have to be accentuated, which has always showed enormous growth rates. The main strength of the trademark FOOTBALL'S COMING HOME is the adaptability, as it is always at the side of the winner and travels with him around the globe. For the international marketing the adaptation of the design is possible without any problems (see menu item: “Footballs Coming Home International”).
We give the national-based merchandising a name in form of a brand with which all supporters of a country can identity. The aim of this brand is to show that the fans stand united behind its national football team (see menu item: “National-Based MERCHANDISING”). It provides the framework and the firm belief in our team’s victory, which we also strengthen through this brand. Every international competition in which the national team takes part will feature FOOTBALL'S COMING HOME. The purpose is given; our nation can/will/must bring the cup home again. As far as the marketing is concerned, we are not limited to the supporters of each different club. It is rather a question of the entire storm of enthusiasm of a whole nation, so there is a far better potential to scoop out.